Ethics

1. Humanity Our logo is a star. The star bears resemblance to a human being with open arms inviting others to join in a dance. What comes first and foremost is humanity. Equally lofty are values such as openness and tolerance.
2. Creativity Creativity is not just a matter of creation. Each and every one of us is an artist, each a creative individual. The Agency with the Star fosters and nurtures innovation in all areas of endeavor.
3. Integrity We don’t wish to hurt the feelings of anyone. In particular, we value credibility and adhere to the principles of truth.
4. Improvement To be intelligent is to know one’s own limits. We focus on fields of activity where we can deliver on our five-star promise of excellence and create results for our clients.
5. Recognition We want to make sure members of staff are not only challenged but also recognized. We are committed to developing career opportunities for aspiring professionals by creating intern positions and taking part in continued-education programs through lecturing activities at colleges and universities.
6. Health While our fast-paced activities may be stressful, they should not jeopardize the health of anyone.
7. Ecology Respect for life also implies due respect for nature. Our use of natural resources is guided by environmental concerns.
8. Entrepreneurship The Agency with the Star operates in a deregulated, free-market business and competitive environment.
9. Consideration The Agency with the Star complies with industry principles and code of conduct of the bsw leading swiss agencies and strives to uphold the reputiation of the advertising industry.