Euro RSCG Zurich/Euro RSCG Geneva

With integrated units for Direct Marketing, Promotion, Production, Media and Talent Pool, Euro RSCG Zurich and Euro RSCG Geneva are among the most acclaimed agencies in terms of strategy and creativity. The passion that drives our Agency Group shows in its logo: to turn brands into stars. A unique “Power of One” model combines multidisciplinary communication expertise from a single source with a new system of collaboration. With our so-called Creative Business Ideas™ (CBI), creativity is not limited to the creation of advertising alone but opens up new horizons for the client. With our two full-service agencies Euro RSCG Zurich and Euro RSCG Geneva we bridge the language gap in a multicultural environment. Member of bsw leading swiss agencies, our Agency Group is one of Switzerland’s most successful today. The Swiss agencies are part of a worldwide network of 233 agencies in 75 countries – globally networked power also available to clients in Switzerland. Headquartered in New York, Euro RSCG Worldwide is the largest division of the Havas Group, one of the world’s leading companies in the communication sector (Euronext Paris SA: HAV.PA).

Euro RSCG Dialog & Digital

Since August 2003 we have been operating our own dialog and online marketing unit. Now serving three major clients, it ranks among the top DM agencies in terms of quality and quantity. In addition, Euro RSCG Dialog & Digital became the first agency in the history of Swiss advertising to take home a Cannes Lion in Direct Marketing (2003).

d+p (digital + print production)

For an idea or concept to become reality, a great deal of expertise is required when it comes to handling Internet applications and print supports. As an independent unit of Euro RSCG Zurich and Euro RSCG Geneva, d+p (digital and print production) helps bridge the gap. d+p’s professionals thoroughly trained in Web-based and print applications carry out your project from A to Z. Even when times are hectic, they make certain that the production of on- and offline advertising supports is completed on schedule and in a cost-effective manner.

d+p comprises four areas of activity: 1. Print, 2. Digital, 3. Proofreading/Editing, 4. Production.

1. Print prepares electronic documents for further disposition. They are the basis for flawless processing in the reproduction format of your choice. All work is carried out by trained professionals with many years of experience and a feel for design and layout.

2. Digital taps the resources of the new media:

• Websites and Web-based applications (portals, Intranet, Extranet)
• Mobile websites and applications for smartphones and tablet PCs (iPhone, iPad)
• Social-media initiatives (e.g. blog layout and support, presence on Facebook and Twitter)
• Online advertising campaigns (banners, search engine marketing)
• Search engine optimization (SEO) and Web analytics

For jobs that must be outsourced such as specific programming, d+p serves as an effective interface with external experts.

3. Proofreading/Editing verifies all work done in-house in the three national languages and in English. This service is also separately to clients and suppliers.

4. Production is responsible for the flawless, cost-effective completion within budget of online as well as offline orders.

Euro RSCG Talents

One of the great challenges faced by our industry is to give young talent a real career opportunity. Euro RSCG Zurich makes significant contributions to the promotion of new talent by creating job opportunities for trainees and interns, and by taking part in continued-education programs through lectures at colleges and universities. Euro RSCG Zurich went one step further and launched the Euro RSCG Talents brand, a fully operational agency unit where young talents perform “real” communication jobs for “real” clients.

Euro RSCG Life (Basel)

www.eurorscglife.ch

Euro RSCG Worldwide

www.eurorscg.com

Partners

Media: Mediaxis-MPG AG
Public Relations: Communicators AG
Online: Smly